What Do Motion Graphics Services Entail?
About 90 percent of marketers use video as part of their content marketing strategy. What’s more, 87 percent of marketers surveyed by Wyzowl in 2022 said they saw excellent ROI (return on investment) from video content.
But marketing teams are stretched thin. How does an advertising agency, marketing firm, or independent brand go about creating the vast quantities of quality video content they need to succeed? Outsourced motion graphics services are the answer!
Read on to find out exactly what these services offer and why you need to invest in them.
What Are Motion Graphics? An Overview
In the simplest possible terms, motion graphics are graphic design come to life. Motion graphics designers are typically also competent graphic designers. However, they also happen to specialize in making the imagery they create move.
Usually, motion graphics contain only text, sound, and imagery. Designers use specialist graphic design or motion graphics software. However, in some cases, there might also be some elements of live-action video or film production included in the storyboard.
What, you might ask, is the difference between animation and motion graphics?
Animation typically tells a longer story, which could be fiction or non-fiction. On the other hand, brands, events, and companies use motion graphics to capture an audience’s attention. Or to share information about their products and services in a captivating way.
Common Types of Motion Graphics Design
Did you know that 65% of the world’s population are visual learners? This is a big plus for companies choosing video over static content.
People digest information in videos quickly and easily. So motion graphics videos are usually short and snappy; something like:
Product release teasers
Instructional content (for example, showing consumers how to use a product)
Educational content (explainer videos)
Movie or TV show title sequences
Digital billboard ads
Promotional graphics for trade shows and events
GIFs
Icons or logos
Stories—advertisements, documentaries, shorts, brand histories, and more
Even GIFs or moving icons and logos on a website can be considered motion graphics in a condensed format.
Which of these formats you choose to use depends on your marketing goals. In a comprehensive campaign, you can even combine multiple types!
Why Motion Graphics in Marketing Works
Motion graphics is an emerging field for marketers. It is especially interesting for those wanting to branch out from traditional video concepts. If you’re considering exploring motion graphics, the benefits will interest you.
Video Content Is Engaging
This field is particularly exciting right now because motion graphics videos stand out as unique against the various live-action and UGC (user-generated content) prevalent across social media and general marketing today.
By using motion graphics, you get the benefits of both worlds. You can channel the creativity of animation, which excels at portraying unusual or out-of-this-world ideas that can break the laws of rational thought. You can also use emotion-driving filmmaking concept techniques related to sound editing, score, and storytelling.
If you want to create motion graphics for your clients or brand, work with a production company that has experience in both video production and moving images for the best outcome.
Video Content Is Shareable
Motion graphics content tends to be short, to-the-point, and highly eye-catching. Done well, a motion graphics video is imminently more shareable than its live-action counterparts. If you want to “go viral,” as SMMs are so apt to say, choose motion graphics.
You can focus on educational content with little-known facts that blow people’s minds or create physic-defying imagery that’s simply beautiful to watch.
Some companies are now incorporating motion graphics with AI with great success. The Deep Nostalgia project is one such example. The producers capitalize on the best of both technologies to create highly shareable content that connects with the viewer’s emotions.
Video Content Increases Brand Awareness
Whether you’re a brand new company just about to release your product or service on the market or an established business, you must continually focus on increasing or cementing your brand awareness. And motion graphics videos are among the best ways to achieve this.
That’s because you have total control over how your image is perceived.
You can incorporate brand colors, logos, slogans, and everything that makes you, well, YOU. You can craft the story you want from the start to the end of the storyboard—and, since you don’t have to work with real actors or worry about filming schedules, you can tweak the story as you go to get it just right.
Video Content Is Cost Effective
As we mentioned above, marketers typically see significant ROI from video content—and that includes videos made using motion graphics technology. So this alone makes the investment worthwhile.
However, motion graphics videos are also infinitely more flexible than films due to their easy editability. If a video’s not getting the return you hoped for, you can tweak it—swap out imagery, change voiceover text, add more animations—until it performs how you expect. You can even create multiple videos with slight variations for A/B testing.
Motion graphics can also boost SEO, which means more eyeballs on your product or service—translating into potentially more significant ROI.
Motion Graphics Services: A Solution to Your Video Production Woes
Just as today’s online environments have diversified, motion graphics services are far more varied than the simple TV commercials of old.
Most companies don’t have the financial capacity to build an entire in-house film and video production department. The solution? Marketers struggling to keep up with the insatiable consumer demand for high-quality video content should consider outsourcing.
If you’re an entrepreneur, business, marketing company, or ad agency based in Florida, Atlanta, Nashville, and Dallas, you’re in luck! You have the opportunity to transform your video marketing offerings with award-winning motion graphics agency Ketsum Bilt.
Whether you’re looking for motion graphics, film, video, commercial, or post-production services, talk to us today to learn more about how we can help.