We have shorter attention spans these days. Thanks to digital media, texting, and lightning fast internet speeds, we get the information we need with the touch of a button or the swipe of our finger.
This lack of attention has forced marketers to think outside of the box when it comes to their marketing campaign.
Everything from the way blogs are formatted to the utilization of videos in marketing have developed in order to appeal to busy people.
In recent months, a new type of commercial video production has become popular – the two-second Facebook ad.
Some marketing experts think this type of video is ideal in this busy day and age. Others think it’s a waste of a marketing budget.
To help you decide whether this is a good investment for your business or not, we’ll look at what each side has to say about this type of professional video production.
THE 2-SECOND COMMERCIAL VIDEO PRODUCTION – WHY SOME SAY TO INVEST
There’s no doubt people spend a lot of time on social media, particularly Facebook. Many marketers take to Facebook to reach out to potential customers. And Facebook is catering to this type of marketing endeavor.
Over the past couple of years, they’ve introduced video advertisements and, more recently, they’ve introduced Facebook live. They understand this is the future of marketing and are catering to what subscribers want.
One way they’ve done this is by giving marketers the opportunity to introduce their service or product in super-short videos – in two seconds or less to be exact.
The main reason experts think this length works so well is because people are on social media to socialize, not to watch ads. Long ads can annoy viewers, but shorter ones are long enough to spark some interest.
In fact, research shows these shorter videos drove sales for some companies by as much as 52%.
A SHORT PROFESSIONAL VIDEO PRODUCTION – WHY SOME THINK IT’S NOT WORTH IT
While the sales drive for these shorter videos is definitely impressive, it doesn’t tell the whole story. Some companies don’t benefit from short videos at all, while others are split 50/50 – half of their sales is driven by shorter videos, the other half by longer ads.
Because of this, Facebook will be offering different types of video advertising packages. Marketers can pay for the super-short two second videos, or invest in longer videos, from 10 seconds to 30 seconds.
WHEN YOU CHOOSE TO MAKE A VIDEO, CHOOSE THE RIGHT VIDEO PRODUCTION COMPANY
Whether you decide to go for a two-second Facebook ad or not, the fact of the matter is video is one of the most popular marketing tools these days. In fact, it’s estimated 500 million people watch videos on Facebook every single day!
Therefore, investing some of your marketing funds in commercial video production is a great way to get your brand in front of potential customers.
But not just any video will do. Viewers like videos which attract their attention, are fun or heartwarming, and are high quality.
What is the best way to appeal to your audience? The best way is to hire a video production agency to help you create your video campaign.
A video production company will design a professional video which will get your message across in a way which is sure to grab attention and have your customers reaching for their wallets. You will get direction with planning, execution, and optimization – all of which will get your business in front of a large audience and motivate them to engage with you.
TO GO FOR THE 2-SECOND VIDEO OR NOT – IT’S YOUR CALL
So, should you go for the two-second Facebook ad or not? Ultimately, the choice is yours. Look at the facts, consider what you want to accomplish and what will fit your budget the best.
Some marketers think the short videos are the future of digital marketing. Others don’t think the data necessarily supports this claim, or this type of marketing campaign fits the budget of every company.
What we do know, though, is the people are drawn more and more to online videos. Typically, investing in some sort of video marketing campaign will give you a great ROI. When you’re ready to create a video for your company, make sure to contact us for support, creative ideas, and exceptional video production.
Do you need more information about video marketing? We can help! Contact us to find out what kind of video production will fit your needs and budget the best.