Adapt or Die

No. That’s not a picture of two aliens having sex or a mutant parsnip.  

It’s ginseng. Panax ginseng.

We show you ginseng because in many ways ginseng is like a modern creative production collective, aka: Kestum Bilt.  Okay, just stay with us and it will become very clear where we are going.  

So let’s start with ginseng. According to a several sources ginseng is one of a number of ‘adaptogenic herbs’, meaning that they are substances that work with a person’s body to help them adapt. The adaptogens are brilliant allies helping to regulate and support your immune system, manage weight, clarify mental focus, increase physical endurance and more. Basically, ginseng goes wherever and does whatever your body needs. Cool beans.

And that’s exactly what a great production organization needs to be doing.  

We understand that no two products, partners or clients are the same.  You probably wouldn’t send your direct response director to shoot a high-end beauty spot or have a (though well-intentioned) Senior Account person who didn’t speak Spanish working on a product or service targeted to the Hispanic market. Makes sense?

So is your production company adaptogenic?  Do they tailor your production and team to your specific strategy and business goals?

Are they adapting to your:

  • Creative.  Do they offer a variety of creative people from writers, strategists, directors and producers?

  • Positioning.

  • Target audience.

  • Production costs.

  • Media buys and strategy.

  • Media platforms.

  • Production Locations. Can you they produce content anywhere in the Americas?

  • Remote Post Production for efficiency and cost savings

Make sure that the organization you hire can logistically produce content for you in different regions.  Whether you need a specific creative team for the multicultural aspect of your business or because you need a company that can handle a larger scale job.

Jumping from one company to the next is tedious and time consuming. It’s like speed dating with no upside. We don’t recommend it.

You deserve a world-class partner who is an ‘adaptogen’ and who will customize and create a program, shoot and production that supports your specific anatomy. Don’t settle for anemic help.

 Give us a call. Shoot us an email. And let us show you how our creative team can adapt for every project and every client.

www.kestumbilt.com

DISCUSSED IN THIS ARTICLE: Atlanta COMMERCIAL PRODUCTION COMPANIES, COMPANY VIDEO, TV COMMERCIAL PRODUCTION COMPANIES in Atlanta, VIDEO CONTENT, PRODUCTION HOUSE, SALES VIDEO, PRODUCTION STUDIO, VIDEO PRODUCTION COMPANIES, MARKETING VIDEOS