A 2-SECOND COMMERCIAL VIDEO PRODUCTION: A GOOD INVESTMENT?

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We have shorter attention spans these days. Thanks to digital media, texting, and lightning fast internet speeds, we get the information we need with the touch of a button or the swipe of our finger.

This lack of attention has forced marketers to think outside of the box when it comes to their marketing campaign.

Everything from the way blogs are formatted to the utilization of videos in marketing have developed in order to appeal to busy people.

In recent months, a new type of commercial video production has become popular – the two-second Facebook ad.

Some marketing experts think this type of video is ideal in this busy day and age. Others think it’s a waste of a marketing budget.

To help you decide whether this is a good investment for your business or not, we’ll look at what each side has to say about this type of professional video production.

THE 2-SECOND COMMERCIAL VIDEO PRODUCTION – WHY SOME SAY TO INVEST

There’s no doubt people spend a lot of time on social media, particularly Facebook. Many marketers take to Facebook to reach out to potential customers. And Facebook is catering to this type of marketing endeavor.

Over the past couple of years, they’ve introduced video advertisements and, more recently, they’ve introduced Facebook live. They understand this is the future of marketing and are catering to what subscribers want.

One way they’ve done this is by giving marketers the opportunity to introduce their service or product in super-short videos – in two seconds or less to be exact.

The main reason experts think this length works so well is because people are on social media to socialize, not to watch ads. Long ads can annoy viewers, but shorter ones are long enough to spark some interest.

In fact, research shows these shorter videos drove sales for some companies by as much as 52%.

A SHORT PROFESSIONAL VIDEO PRODUCTION – WHY SOME THINK IT’S NOT WORTH IT

While the sales drive for these shorter videos is definitely impressive, it doesn’t tell the whole story. Some companies don’t benefit from short videos at all, while others are split 50/50 – half of their sales is driven by shorter videos, the other half by longer ads.

Because of this, Facebook will be offering different types of video advertising packages. Marketers can pay for the super-short two second videos, or invest in longer videos, from 10 seconds to 30 seconds.

WHEN YOU CHOOSE TO MAKE A VIDEO, CHOOSE THE RIGHT VIDEO PRODUCTION COMPANY

Whether you decide to go for a two-second Facebook ad or not, the fact of the matter is video is one of the most popular marketing tools these days. In fact, it’s estimated 500 million people watch videos on Facebook every single day!

Therefore, investing some of your marketing funds in commercial video production is a great way to get your brand in front of potential customers.

But not just any video will do. Viewers like videos which attract their attention, are fun or heartwarming, and are high quality.

What is the best way to appeal to your audience? The best way is to hire a video production agency to help you create your video campaign.

A video production company will design a professional video which will get your message across in a way which is sure to grab attention and have your customers reaching for their wallets. You will get direction with planning, execution, and optimization – all of which will get your business in front of a large audience and motivate them to engage with you.

TO GO FOR THE 2-SECOND VIDEO OR NOT – IT’S YOUR CALL

So, should you go for the two-second Facebook ad or not? Ultimately, the choice is yours. Look at the facts, consider what you want to accomplish and what will fit your budget the best.

Some marketers think the short videos are the future of digital marketing. Others don’t think the data necessarily supports this claim, or this type of marketing campaign fits the budget of every company.

What we do know, though, is the people are drawn more and more to online videos. Typically, investing in some sort of video marketing campaign will give you a great ROI. When you’re ready to create a video for your company, make sure to contact us for support, creative ideas, and exceptional video production.

Do you need more information about video marketing? We can help! Contact us to find out what kind of video production will fit your needs and budget the best.

YES. YOUR COMPANY NEEDS VIDEO CONTENT

The Importance of Video Content

Overview

This document was created to inform, inspire and motivate teams to begin incorporating video into their marketing strategy. Also, we have included a set of channel agnostic video best practices to assist marketers in engaging the millennial and student demographic.

 

WHY Video?  (By The Numbers)

100 Million

“That’s the number of Internet users who watch online marketing videos each day. Many of them are looking for advice on how to do something or how to make something work better. And a whole lot of them are looking to buy a service or product.”          

– ComScore

 

80%

The Online Publishers Association, says that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad.

  • 26% looked for more information about the subject of the video

  • 22% visited the website named in the ad

  • 15% visited the company represented in the video ad

  • 12% purchased the specific product featured in the ad

  • Using video on a landing page increases conversion by 80%

  • Homepage videos increase conversion rate by 20%

 

40%

GetResponse uncovered data that marketers who integrate a video in an email generated a 40% higher monthly revenue. They also reported a rise in all important performance metrics: 55% increased CTR, 44% increased time spent reading an email, 41% increased email sharing and forwarding.

 

200%

The Forrester Marketing group surveyed businesses and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%

ONLY one minute of video is worth 1.8 million words, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

The Bottom Line

Video is the single most effective way to communicate online. Whether talking to teens and millennials or adults, a ONE-MINUTE video is more effective than pages and pages of web copy.

Businesses and organizations that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.††

HOW Video?

Video (Agnostic) Best Practices

These tried and true best practices also include tactics and strategies for video success. See below for audience-specific recommendations.

 

1. The first 10 seconds

Most users “click off” a video within the first 10 seconds. That’s why it’s imperative to create an engaging and arresting open. Front-load content!

2. The Shorter the Better

Almost every video statistic acknowledges that the longer a video is the higher the drop off rate. Videos that are 1 minute and under are shown to be the most effective.*

3. WIFM (What’s in it for me?)

Give the user plenty of reasons to watch the video. Make sure that the audience knows that they will get something out of watching your video. That something could be more knowledge, better understanding, a new tool etc.

4. Relevance/Useful

Ensure that the information being offered is relevant and useful to the audience.

5. Emotional Resonance

Statistics show that when a video resonates emotionally with the audience they watch and share. 

6. Features and Benefits

Highlight all the features and explain the benefits (see WIFM above) to the audience.

7. Tell The Story Visually

Since video is a visual medium, it’s important to tell the story visually. Images, whether moving or not are better than words. Also, it should be noted that sound/music/voice-over adds to the efficacy of a particular video.

8. Offer

Though some videos don’t have offers, when possible include an offer. This could be a PDF download “Top 10 SAT Studying Tips” or “Get More information on Financial Aid”.  

9. Authentic Voice aka, Know Your Audience

Speak to students, teacher and administrators in their own unique and particular voice.

10. CTA/Call to Action  

Almost ALL videos are driving the user to take action/transact. A CTA could be as simple as, “Learn More” or “Visit www.URL.com” .

INCREASE YOUR VISIBILITY: PROFESSIONAL VIDEO PRODUCTION AND MARKETING TRENDS

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Videos are something which draw us in and engage us. This is exactly why more companies are utilizing video marketing.

Video marketing is one of the best content marketing strategies a company can use these days. But finding success with video marketing isn’t as easy has hiring a video production company and posting a video to YouTube or on your website.

While a professional video production will make your videos stand out, there’s a lot more involved for successful marketing.

This is why we wanted to inform you of some of the latest trends in video marketing. These trends are sure to get you in front of your ideal audience and show them why they need to choose your product or service.

6 OF THE TOP PROFESSIONAL VIDEO PRODUCTION AND MARKETING TRENDS

Does your company really need to use professional video production in your marketing efforts?

Absolutely!

According to ComScore, over 100 million people watch online marketing videos every single day. How would you like a piece of that pie?

How would you feel if your marketing video went viral? Or, at the very least, could attract your ideal customer and show them why they need your company and your services?

If this sounds like a great goal to you, then read on! Implementing the latest trends is a great way to put your marketing budget to good use.

1. SELF-SERVICE SALES ARE PROMOTED BY PROFESSIONAL VIDEO PRODUCTION

In the past, when people had a question about a product or service, they called customer service. Nowadays, more people prefer to find out for themselves. They like to watch “How-To” videos or read blogs about how a product will benefit them.

Having a quality video on your website (and promoted on social media) is a great way to educate your audience and give them what they want. When visitors to your site have information right in front of them, it will convert into more sales.

2. QUALITY IS MORE IMPORTANT THAN QUANTITY – NOW MORE THAN EVER

Many people think the best way to be found online is to produce a lot of content. But times have changed. Yes, it’s important to post your written or video content regularly – but quality is now trumping quantity.

And we say: It’s about time!

Quality videos make it easier to engage the audience. People are more likely to stick around if the video is high quality than one that looks like the Blair Witch Project. Plus, when your audience sees you’re willing to invest in quality, they’ll associate your product or services with quality as well.

3. VIDEO IS INCREASING IN POPULARITY AS A MARKETING TECHNIQUE

More and more companies are jumping on board the video marketing bandwagon – and for good reason. Videos capture the eye like a good photo, but then they engage the audience with great content and storytelling.

While a photo can grab a person’s attention for a few seconds, a good video can capture their attention for a few minutes. This, essentially, burns your company, your brand, your message into the viewer’s brain.

It’s an awesome way to make people remember you.

4. PROFESSIONAL VIDEO PRODUCTION PUTS A FACE TO THE NAME – WHICH CUSTOMERS LOVE

Customers love identifying with real people, as opposed to some big, faceless company. This is why various departments within companies are utilizing video, too.

The sales team, customer service department, even CEOs – they’re all creating videos to help personalize their company.

One interesting way some companies are doing this is by providing customized video responses to customers’ questions. A customer emails their question or concern to the customer service department.

Then, the service rep records a webcam video answering the customer’s question directly. The video is then sent via email to the customer.

This is a great way to make customers feel valued.

5. A/B TESTING IS A MUST!

Testing content is the perfect way to find out whether a video resonates with an audience or not.

Marketing isn’t cheap, so we highly recommend A/B testing in order to put your money to good use. The results you get from the testing will show you what kind of videos your audience is most attracted to.

With this information, you can streamline your video marketing budget and post videos which are likely to bring in a higher ROI.

6. LONGER VIDEOS ARE GAINING POPULARITY OVER SHORT ONES

Long-form content isn’t just for blogs anymore. People are hungry for information.

If a company provides something of value which is produced in a high-quality manner, customers are going to eat it up!

A VIDEO PRODUCTION COMPANY YOU CAN RELY ON

You want to be on the forefront of the current trends so your audience can successfully find you and so  you can get your message across to them.

It can be difficult to constantly keep up with all of the latest trends in professional video production and marketing.

Do you need assistance with your current marketing efforts? Have you considered professional video production? Contact us to find out more about how this form of marketing can skyrocket your business.

 

DISCUSSED IN THIS ARTICLE: COMMERCIAL PRODUCTION COMPANIES, COMPANY VIDEO, TV COMMERCIAL PRODUCTION COMPANIES, VIDEO CONTENT, PRODUCTION HOUSE, SALES VIDEO, PRODUCTION STUDIO, VIDEO PRODUCTION COMPANIES, MARKETING VIDEOS, ATLANTA, MIAMI, TAMPA VIDEO PRODUCTION COMPANIES