10 Reasons Companies in Atlanta Shouldn’t Produce Video Content​

10 Reasons Companies in Atlanta Shouldn’t Produce a Company Video or Video Content At All

Your cousin Ralph doesn’t believe producing video content will help promote their business  (insert business name)

We’re not saying it has to be your cousin Ralph. (Even if you actually have a Cousin Ralph.)

We’ve recently met small business owners and organizations at business functions around Atlanta. We chatted about Atlanta Commercial Production Companies, Atlanta video production services, content strategy and how effective video content can be for small businesses in Atlanta.

However, they came up with rebuttal after rebuttal about why they have no interest in a focused video content strategy to help drive results and grow their bottom line.

It’s quite dumbfounding.

After meeting with one particular hip 30-something small business owner who didn’t want to work with an Atlanta commercial production company or any video producer around the US to create a company video or video content for his small business because “…the market is saturated with content.”

We came up with:

Cousin Ralph’s Top 10 Video Content Strategy Excuses.”

1.. YouTube contains one billion + mobile views per day and 800 million unique users each month.  

Cousin Ralphs says, “I don’t need to work with an Atlanta TV commercial production company to create a company video. Our video content will just get misplaced and never seen. And besides YouTube is for youngsters.”

2. World Wide, video content traffic will be 82% of all consumer Internet traffic by 2020.

Cousin Ralph says, “Our video content will just go out of style just like my Laser Disc collection. Remember when email accounts cost money? Case closed! And take that Atlanta commercial production companies.”   

3. Businesses Spend 16.1 Billion on Video advertising

Cousin Ralph says, “Every company is producing and posting video content, I’m creating a bigger sign for all of my stores.”  

4. All of Your competition post video content to promote their business.

Cousin Ralph says, “See what I mean. I’m saving a ton of cash, by not hiring an Atlanta video producer to create meaningful social media content.”

5. One out of three of all online activity is spent watching video.

Cousin Ralph says, “A waste of time. I watch ESPN.”

6. 36% of all online viewers trust social media video ads.

Cousin Ralph says, “I trust morning talk radio hosts.”

7. 22% of U.S. small businesses plan to post a video in the next 12 months.

Cousin Ralph says, “I’d rather watch paint dry than work with a video producer to create video content.”

8. After watching online video content, 65% of all users are more likely to buy a product online.

Cousin Ralph says, “Hah! We are going after the other 30%!”

9. Enjoyment of video ads increase purchase intent by 97%.

Cousin Ralph says, “Yeah, but what happens when they don’t enjoy your stupid video? Hmmm? You just wasted money on those so-called video production services.”

10.  YouTube reports mobile video consumption rises 100% every year.

Cousin Ralph says, “You don’t ‘consume’ video. You watch video and consume Arbys. Don’t waste your time hiring a video production company or video producer. ”

We know you’re not like Cousin Ralph.  So call us. Or email us with any questions or comments regarding video production services, video content and an idea you may have for a company video.

Thanks! The Kestum Bilt Team.  A Full Service Commercial Production Company in Atlanta with top creative video producers from around the country.