TIPS ON CHOOSING THE BEST DIRECTOR FOR YOUR PROJECT
You’ve got the big idea. You spent weeks maybe months on the concept. You’re ready to see it come alive in your video shoot.
So how do you find your video director in Miami? Good question.
Below are some easy guidelines to follow that can elevate your video project from good to outstanding.
Whether you’re a CMO, business owner or marketing director, an expertly produced video placed in the right channel is the single best way to convert clicks into sales, leads and brand loyalty.
Time to Get Reel
There are lots of production companies in Miami, make sure to ask these questions:
One reel, many directors?
A production company sizzle reel may have more than one director’s work. Make sure you’re getting the director of the video(s) you liked in their reel.
Is the director ready for their close-up?
Does your director communicate like a pro? Explain their point of view? Share with you how they see the shots. Show you storyboards? Make sure they do!
Does the director understand your vision?
Sure, it’s great to have a real artist at the helm of your shoot, just make sure that they get what you want and can translate that into visuals and story.
Kestum Bilt Caveat: Never, ever walk onto a set without knowing exactly what you’re going to get from your video production director.
Top 5 Tips to Look for When Searching for Director in Miami.
Seek a video production director that knows marketing.
Choose a director that is also a marketer if and when possible. A director who is also a savvy marketer produces videos that convert viewers into buyers and believers. And if you don’t have a concept for your video, a good director can help you with ideation and brainstorming.
Look carefully at the director’s style.
Directors can be idiosyncratic and have their own style. It’s important to ensure that the subject matter of your video matches with the the style of the director who is creating the story. This is sometimes overlooked but can be a critical piece of the selection process.
Happy director means happy shoot.
Standing on ceremonies, having an attitude, or being condescending in any way is not professional and also can mean the director does not know what they’re doing. Good directors set the tone on a video shoot. You can get a good sense of who your director is by meeting with them in person.
Your director should be savvy, smart and know your business.
Make sure the director you collaborate with understands your business and goals. Having a deep understanding of your business allows him to communicate that understanding more effectively. Also, he should be able to communicate well during concepting, pre-production, production and post- production.
☑ KB X-tra Tip: Ensure your director is familiar with Miami locations.
A director that exceeds expectations.
A video has a lot of moving parts. Having a director who is truly invested in the success of your business means that they want to succeed as much as you do. That translates into higher quality work thatelevates the success of your project and campaign.
And… take ACTION!
Creating world-class videos whether they’re live action, animation, kinetic text, instructional or infographic can be the single most effective way to communicate. Make sure to choose your director and production company wisely.
The Kestum Bilt Team.
Contact Frank Borja to schedule a conference call or a face to face meeting with our team.
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