Social media – there’s so many options, how do you know which one to choose?
When it comes to social media marketing, choosing the right platforms is the first step. The second is figuring out what kind of content you will be sharing on those platforms.
As a video production agency, we can help you with these decisions. When you invest in professional marketing help, you’re more likely to take your business to the next level.
How to Know Which Social Media Platform You Need to Be On
Which social media platform do you need to be a part of? Let’s take a look at some of the most popular platforms and who they appeal to the most.
Facebook: According to Forbes, Facebook is made up mostly of users between the ages of 25 and 54. Nearly half of those users check their Facebook feed multiple times each day. If you are targeting a younger audience, Facebook might not be the way to go. However, if this is your demographic, having a presence here will make you more visible to your target audience.
YouTube: This is a great video search engine to supplement your other content marketing efforts. Many people love reading great Facebook and blog posts, and love the pictures on Instagram and Pinterest. But when you throw in some YouTube videos, your subscriber numbers will soon skyrocket – particularly if your content is informative and entertaining.
Instagram: Instagram has over 500 million users, and nearly 60% of them check their Instagram feed at least once each day. This will make you visible to a large audience. Some people aren’t crazy about it, though, because the posts aren’t shown in chronologic order.
Pinterest: Nearly half of women online have a Pinterest account. And over 62% of them are under 49 years of age. This is a great way to get your female-centric products in front of women.
Creating Content for Social Media: What to Post on Facebook, Pinterest, and YouTube
Once you decide which platform you want to post content to, then you need to decide how you will go about creating content.
Here’s an example of some ways to create content for three of the top social media platforms.
The first step is to choose content which will interest your target audience. If the information is irrelevant to them, you’re going to end up branding your company the wrong way.
Next, schedule a variety of content to go out. Blog posts, photos, and videos are all extremely popular. And when you choose a professional video production agency to help you with your videos – you’re sure to capture the interest of your audience.
It’s always important your social media endeavors are actually social. That’s the whole point – to engage with other people. So, in addition to making sure your pins are organized and optimized, you’ll need to engage with your followers. Comment, like others’ pins, and re-pin regularly. This activity not only makes you more approachable, it helps with SEO because you’re making yourself more visible online.
YouTube is extremely important for making a connection with your audience. When you opt for commercial video production, you’re making a face-to-face connection with subscribers.
According to YouTube consultant Owen Hemsath, you’ll want to focus on the three Ps when creating content. The three Ps are: platform, purpose, and people. And all three of them are interconnected.
For instance, if you repurpose content that wasn’t meant for video, you’re violating “platform.” When you violate “platform,” you’re actually violating “people” because it’s like telling the audience they don’t matter enough for you to create new content for them. And all videos need to have a definite “purpose.” In other words, each video needs to have an objective as well as some sort of call to action at the end.
Nearly every social media platform will allow you to post video content now. Whether you decide to use YouTube, Instagram, Facebook, or some other social media platform, you need to put out professional content.
The best way to do this is with professional video production from an agency like us – Kestum Bilt. With our help, you will take your social media marketing to the next level!
Are you ready to rock social media with your awesome digital content? Contact us to find out how we can create digital content and boost your business.
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