KIP HEWITT. DIRECTOR

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CLIO AWARD-WINNING DIRECTOR

Kip’s cinéma vérité style and visual language has been a game changer for his clients. His recent work in the golf industry has brought in a new era of poetic realism to the sport. He leverages his honest story telling panache for many high profile brands including Oakley, Srixon Golf, Cleveland Golf, Airborne, Bosch, Mercedes-Benz, Xbox, Mitsubishi, Dell, Nokia and Goodwill.

When not seeking out the next challenging production, commercial or branded content piece, Kip can be found soaking up the sun with his wife and son in California.

XXIO | DEBUET

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
— Leo Burnett

RICARDO CEBALLOS. DIRECTOR

 RICARDO CEBALLOS. DIRECTOR.

RICARDO CEBALLOS. DIRECTOR.

Disciplines

Directing

Creative Writing

Producing

Ricardo is a true triple threat:
Producer, Writer and Director.

After migrating from his beloved motherland, Colombia with two Gabriel Garcia Marquez's books, a Spanish to English dictionary, a few dreams, he now calls Miami Dade County and Orlando home.

Ricardo starts a project by finding a piece of music, album or playlist that he can use as reference. A soundtrack. That piece of music always helps him set the look, feeling, rhythm, and emotion. He says a lot of it comes from intuition, not overthinking at this point, and sleeping on it.

 

A story should have a beginning, a middle, and an end... But not necessarily in that order.
— Jean-Luc Godard

RICARDO CEBALLOS - CONT

Once a soundtrack has been set, he’ll play that track or playlist over and over, while I breaking down the script or creative treatment piece by piece. He really likes to know, study, and learn all the pieces of the puzzle, especially how to get from point A to Point B. Afterward, he will write a full description of each scene, including acting, framing, lighting patterns, art direction, potential color palette, transitions, camera angles, image texture and finally what type of camera and lenses feel right for the overall piece.

Once he has a good idea of how things might look the time comes to research pictures from photographers that have a lot of experience on the type of creative project he’s working on. Most of the time he ends up looking at pictures of photographers from the 60s, 70s and 2000s for a much modern look, and real people on instagram.

Then, it’s just a matter of drafting a detailed director’s treatment including only my favorite content from the research I’ve done. This is my favorite part, because a lot of things evolve while working on it. Most of the time, I only stop playing with it until the very last minute. 

PETE GUZZO. DIRECTOR

Disciplines

Directing

Producing

Script Writing

Black Belt in

"Keeping it Real"

A multi-award winning Director, Executive Producer and Creative, Pete Guzzo doesn’t think outside the box. His mantra is, “What box?” His eclectic and notable 15-year career includes over 100 productions. He’s directed everything from the devastatingly emotional PSA Against human trafficking in Tampa, the deeply sweet and personal Jackson Memorial commercial, and an inspiring weight loss product.

Pete is a creative with unlimited vision. The space from which he works best is outside of the creative box. He always looks to expand his horizons and constantly seeks creative challenges.

Pete has forged an eclectic career from behind the camera. He has quickly catapulted to success through a variety of production experiences as a Commercial DirectorExecutive CreativeExecutive Producer, and Indie Film Director, winning numerous and substantial global awards.

There are no rules in filmmaking. Only sins. And the cardinal sin is dullness.
— Frank Capra

PETE GUZZO - CON'T

In the wee hours of any given morning you’ll find Pete coming up with ambitious workout routines, conjuring new grill recipes with his smoker and juicing everything from turmeric to golden beets.

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Pete’s creativity continues away from his production work. He creatively challenges himself by coming up with new, ambitious workout routines, grilling new recipes on his smoker, or volunteering to produce PSAs for non-profit organizations and charities.

Pete’s rich background and elevated production experience ensure that he has nurtured and grown many client relationships with advertising agencies and their clients, reaching and even exceeding their financial goals and marketing results.

 

CHANSE. DIRECTOR

Disciplines

Directing.

Visual Effects.

Story Editing.

Cinematography.

With 18 plus years of editorial experience, Chanse uses his post production knowledge and skills to overcome any challenge that a project may present. By envisioning the final edit, he tailors his production to achieve the best possible creative solution.  One that consistently exceeds expectations and is always on strategy, on time and on budget.

 

DMV “Step by Step”

Everyone is his own cinematographer. His own stream-of-consciousness e-mail poet. His own nightclub DJ. His own political columnist. His own biographer of his top-10 friends!
— Walter Kirn

Chanse (Cont.)

Fondly known as the “Executioner” by many of his peers, Chanse’s attention to detail and strong focus on storytelling combine with his extensive knowledge of tools and technique to produce some truly memorable work.  He loves a challenge – no matter how big or small – and will always see his award-winning work through, from start to finish. His 20 years of expertise in advertising gives him a distinct advantage when it comes to marketing and branding.  Chanse is a mentor to all and his passion, energy and creativity make everyone around him better.  His endless imagination and appetite for exploration have made him a well-known artist and also a very fine cook.  So, if you want your production to really shine, give Chanse a chance.