You’ve got the big idea. You spent weeks maybe months on the concept. You’re ready to see it come alive in your video shoot.
So how do you find your video director? Good question.
Below are some easy guidelines to follow that can elevate your video project from good to outstanding.
Whether you’re a CMO, business owner or marketing director, an expertly produced video placed in the right channel is the single best way to convert clicks into sales, leads and brand loyalty.
Time to Get Reel
You found a great production company and love their ‘sizzle’ reel. But did you ask these three questions:
Production companies can have multiple directors. Make sure you’re getting the director of the video(s) you liked in their reel.
Can the director communicate his or her vision?
A good director has the ability to clearly communicate how they envision shooting, point of view, look and feel.
Does the director understand your vision?
Sure, it’s great to have a real artist at the helm of your shoot, just make sure that they get what you want and can translate that into visuals and story.
Kestum Bilt’s Caveat: Never, ever walk onto a set without knowing exactly what you’re going to get from your video production director.
Top 5 Tips to Look for When Searching for a Director.
1. Look carefully at the director’s style.
Video projects usually resonate with the director’s style and personality. Does the director you are considering match the style of the video you want produced? Does the subject matter match with the messaging the director is creating to tell the story? It’s often a critically overlooked part of the selection process.
2. Happy director means happy shoot.
You want your video production director to be positive, upbeat, creative and easy to interact with. Don’t work with a director who belittles you, gives you that look of “How dare you question my artistic vision?”, or tells you your ideas aren’t possible out of sheer laziness. Make sure to meet with your director by phone, Skype or preferably in person.
It’s important that you feel the director is enthusiastic about your project. It ensures you get a finished product that you love and a video that works for your client or business.
3. Your director should be savvy, smart and know your business.
Make sure the director you collaborate with understands your business and goals. Having a deep understanding of your business allows him to communicate that understanding more effectively. Also, they should be able to communicate well during concepting, pre-production, production and post-production.
4. Seek a video production director that knows marketing.
Knowing how to craft a message and visuals and tell a compelling story that will get folks to click, call and convert is the difference between a weekend golf warrior and Tiger Woods. A director who knows marketing and communication produces videos that convert viewers into buyers and believers. And if you don’t have a concept for your video, a good director can help you with ideation and brainstorming.
☑ KB X-tra Tip: Make sure your director knows your geographical area intimately.
5. Hire a director that goes the extra mile.
A video has a lot of moving parts. Having a director who is truly invested in the success of your business means that they want to succeed as much as you do. That translates into higher quality work that elevates the success of your project and campaign.
And… take ACTION!
Creating world-class videos whether they’re live action, animation, kinetic text, instructional or infographic can be the single most effective way to communicate. Period. Make sure to choose your director and production company wisely.
The Kestum Bilt Team.