Employee Culture Video — The Florida Aquarium
Show what it feels like to work here.
A 1–2 minute docu-style culture video built around two staff interviews at three pre-lit locations. Subject-forward storytelling — the camera stays on the person. Text graphics carry the narrative. Existing TFA footage used in the intro and segues. It’s about the message.
TFA Core Values Declaration
At The Florida Aquarium we will exemplify integrity, pursue excellence, drive innovation, embrace teamwork, remain unwaveringly resilient, and be decidedly selfless.
Integrity — We do what we say. No exceptions.
Excellence — The bar is high, and we raise it.
Innovation — We find better ways, every day.
Teamwork — We go further together.
Resilient — We adapt, recover, and push forward.
Selfless — We put the mission and the team first.
The production standard
Scope of Work
01 — Discovery + Interview Preparation
One working session to select the 2 interview subjects, lock story direction, and align on the 3 shooting locations. Interview guide written and shared before shoot day — no one gets caught off guard on camera.
02 — Pre-Production
Shot list, lighting plan, and a production schedule for all 3 locations built around The Florida Aquarium’s live daily operations. Each location is prepped, lit, and ready before the crew arrives. No setup improvisation on shoot day.
03 — Production Day
Full shoot day on-site. Two staff interview subjects. Three pre-lit locations. The edit stays on the person — subject-forward storytelling with text graphics carrying the narrative. Existing TFA footage incorporated in the intro and segues. Directed and camera-operated.
04 — Post-Production + Delivery
Edit, color correction, audio mix, licensed music, on-screen text graphics. One round of consolidated feedback incorporated. Final delivery: broadcast-quality MP4 and compressed web version.
INVESTMENT
Discovery and Pre-Production — $2,000
Story direction, interview guide, shot list, location plan, crew and equipment coordination.
Production — $5,000
Full shoot day on-site — crew, camera, lighting, audio included. No additional day-rate invoices.
Post-Production — $3,000
Edit, color, audio mix, licensed music, text graphics, one feedback pass, final delivery x2.
Total — $10,000
Optional add-on: Extended cut (2–3 min) or additional interview subjects — $1,000 flat.
TIMELINE
Week 1 — Discovery call. Story direction confirmed. Interview guide delivered.
Week 2 — Pre-production complete. Shoot day scheduled on-site.
Week 3 — Production day at The Florida Aquarium.
Week 4 — Edit, feedback pass incorporated. Final delivery.
Ready to move forward?
pg2@peteguzzo.com
(813) 477-0003
SUBMITTED BY
Pete Guzzo
Executive Producer — Kestum Bilt / Shear Enterprises LLC
Tampa, FL
pg2@peteguzzo.com
(813) 477-0003
Signature: _______________________ Date: ____________
ACCEPTED BY
The Florida Aquarium — Authorized Representative
Printed Name: _______________________
Signature: _______________________ Date: ____________