VIDEO CREATIVE: FROM FARM TO TABLE
Having the freshest, most delectable ingredients is only one part building a world-class meal. You need a chef that has the creativity, experience and the provisions to put those ingredients together to create something that transcends. Okay, the recipe metaphor is cliché, but you get the point.
Bottom line: Your recipe, aka your brand, deserves outstanding creative and execution: That’s the Kestum Bilt ‘secret sauce’. ;-)
Today in 2017, video content will represent 74% of all internet traffic. Digital video consumption is exploding, and brands need to leverage video and have a powerful strategy behind it or be left in the dust. Our arsenal of modern day video production tools and talent are prepared to meet the always-on demand.
The death of broadcast video has been exaggerated. Broadcast video is not dead, just transformed. Case in point: Superbowl ads. We build your video from a strategy that could include broadcast, web and then uncover the perfect channel(s) for you to maximize your ROI.
CONTENT PLANNING AND CREATION
The difference in video and content that wins the day comes to down to this:
4. Optimization (Repeat)
Whether it’s a video banner, a lead generation landing page or broadcast spot we use data and visualization forecast to understand, test, optimize, and repeat.
We believe in a novel sometimes forgotten idea: Active listening. Especially to our clients. Sure, we have our opinions and expertise, but we want to know and understand your business needs. Your challenges. Your metrics for success. Then we create the roadmap together to surpass your expectations.
EMERGING MEDIA SOLUTIONS
Virtual reality, augmented reality, sensory-immersive, non-immersive and neural direct, the future is here. We look to integrate these emerging mediums in thoughtful ways, avoiding the shiny object syndrome, “Look, squirrel!”. At Kestum Bilt, we’re keenly focused on adopting, integrating and testing these transformative technologies utilizing insight-driven activations. And yes, we love VR.
Brands from Google to Zappos are using experiential content to elevate and grow their brands. You can read our blog post about it here.
Experiential content and marketing is on the rise in recent years as marketers from cars to feature films allow their customers to touch, feel and immerse themselves in the brand. We think this can be a powerful tactic, viscerally connecting your brand to your audience.
FULL SERVICE PRODUCTION COMPANY
ON LOCATION OR STUDIO
POST PRODUCTION SUPERVISORS
PRODUCTION MANAGERS IN MULTIPLE REGIONS
FULL POST PRODUCTION
4K COLOR CORRECTION
ORIGINAL COMPOSED MUSIC
DISCUSSED IN THIS ARTICLE: COMMERCIAL PRODUCTION COMPANIES, COMPANY VIDEO, TV COMMERCIAL PRODUCTION COMPANIES, VIDEO CONTENT, PRODUCTION HOUSE, SALES VIDEO, PRODUCTION STUDIO