How to Use a Video Editing Software to Create Slow Motion
What do you know about how to make a video slow motion effect? You can read about using video editing software for your needs.
YouTube was founded in 2005 and has grown to be the second-largest platform in the world. But video content is constantly evolving, and slow motion is one way to make your brand stand out. In the fast-paced world of technology, slow-motion video formats can force viewers to take their time and savor the camera work.
If you're looking to create an inviting and personal marketing video for business, you need to use slow motion. This shooting method can also emphasize your products and enhance the lighting choices.
Understanding how to make a video in slow motion is key to getting the angles correct and portraying a clear message. So, read this article and learn about using slow motion in your content.
What Is Slow Motion?
Slow motion was a popular tool in silent films in the past, but it's not just suitable for creative storytelling. The development of slow-motion videos has changed how visual effects influence the atmosphere and made moments in videos more relatable. When the viewer sees a slow image of a car or walking on the street, it allows them to visualize their own version of the story.
For example, if you're promoting a new car and shoot a slow-motion video of driving by the beach, it creates a calming atmosphere. The viewer wants to be in that place and drive that car. This is why slow motion is a great way to market a new product and represent a brand.
When you're learning how to make a video in slow motion, you need to start with the basics. Determining the content and what you will be recording in the video is important. If you want to shoot a sporting event, you're going to need a different approach than a cinematic slow-motion advertisement.
Pick Your Style of Slow Motion
There are several types of slow-motion videos that you can capture, but you must make the most of the individual features for your business. So, an action shot will need to heighten suspense and build anticipation. If you want to draw the viewer into a dramatic scene, slow motion, and action shots can be convincing.
Even though the big action shots in movies look simple, filming these movements can be tricky if you don't have much experience. This is why you should hire a team of professional video editors to help you position the cameras and get the best shot.
But, there are some tips to remember when recording an action sequence, such as safety and practicality. You should check the security items like mats, or pillows are in place. To get some ideas, there are some resources online and people who demonstrate how to record in slow motion.
Here are some other styles of shooting in slow motion:
Cinematic moments
Attention to detail features
Sporting events
The contrast between slow and fast motions
Before you start filming scenes, you must outline the goal of the video and give your production team the details. This way, they can think of the best choice of camera and lenses for your content.
How To Use Video Editing Software
The higher the frames per second, the better quality of your slow-motion content. As a general rule, frames recorded at 25 frames or more per second will perform best in motion graphics. It's good to check your camera or phone requirements beforehand to have the right features for slow-motion production.
Once you have your recording device, it's time to shoot some scenes and import your video files onto the software.
Import Videos With Software
Working with a professional video company will make this stage of the process quick and efficient. You don't need to spend time researching the various platforms and weighing up your options. These companies have access to the best software to walk you through editing and importing your recent recordings.
Sometimes, it can take a few filming sessions before you have a perfect shot. So, don't worry if you need to experiment with lighting and sound before it sounds how you want it to for the commercial.
Importing the video files is easy after you download the files and drag them into the software.
Make the Slow Motion Effect
The next step is to edit the slow-motion effect into the video. Cutting the scenes is essential if you don't want to lose the quality and keep them short for the content. This means you'll need to review the footage and decide if any edits need to be made before adding slow motion.
Your video content team will show you how to use the edited scenes and apply the slow-motion effect. It doesn't take long to adjust the video, so you can have it ready after a few hours. Typically, editing software features allow you to drag the speed factor to a suitable length.
During the editing phase, it's essential that you test several speeds to see if it makes a difference to the content. A small difference of one or two seconds can drastically change the overall tone of the video. Therefore, it's crucial to explore the changes until it feels right.
But, your production team will be able to point out areas that need to be altered if necessary.
Export the Final Video for Marketing
The last step is to export the final video and prepare it for marketing. You must check the file size when exporting it, as this will determine the quality when uploaded on another platform. The formatting information is usually on the platform page, or you can find it with a quick search online.
Remember to name the file a slow motion so you can identify it quickly when planning your uploading schedule.
Tips for Filming in Slow Motion
Editing software can make creating slow-motion videos easier, but some people still want to shoot scenes slower. So, how do you capture the right speed without losing the definition and quality?
One key element when shooting in slow motion is the shutter speed. The shutter speed should be twice the inverse of your frame rate. Light will also make a difference to the effect, so you should ensure that there is a strong light source for every scene. This can be changed with additional lights, or you can make the most of natural light at various times of the day.
Be cautious about the amount of slow-motion content, and make sure that you balance the scenes with different styles. Unless you want a whole slow-motion video, including short clips that make a substantial impact is better.
Benefits of Learning How To Make a Video in Slow Motion
Businesses need to get inventive with commercial video production, as a thousand posts are uploaded online daily. But, as the world keeps moving, people search for ways to slow down and appreciate the details. This is where slow-motion video content can boost your brand awareness and make people remember your business.
Slow motion can heighten emotions and create an emotional response from viewers. Video content relies on the storytelling spect to win over audiences and encourage them to be interested in a brand. When the footage is slow, it gives people the opportunity to take a break and let themselves escape into the narration.
This editing style also highlights the process of a product being made or showcasing exciting features. For most people, this is important as you don't want your marketing to be lost in the crowd of the online world. Slowing down the process enhances your brand and can create intrigue over other aspects of the business.
If people enjoy watching your thoughtful content, they are more likely to reach out and use your business.
It’s Fun and Engaging
Video commercials can significantly increase your audience's engagement rates if they experiment with different styles and approaches. The last thing you want is for all your videos to look and feel the same, so using slow motion can help offer something new to the viewers.
You don't need to change your brand and add all new features completely, but slowing the content down can be a simple way of reinventing your branding. Plus, you can use slow motion to make a dialogue funny or entertaining. Depending on your business, this could improve the video by involving the audience.
To get started with your slow-motion videos, you'll need to find the best company with experience and skills to produce high-quality footage.
Slow Videos for Your Marketing
Now that you know how to make a video in slow motion, our team can give you the insights to bring your ideas to life. If you're thinking about making slow-motion content, it's time to take the steps and talk to your team about the concept.
The key to a successful slow-motion video is to get the story and elements in alignment with the brand. Our team can give you all the tips and tricks for editing scenes so they flow perfectly.
Let us know here about your ideas, and we'll start making them a reality.