Video Production in Atlanta: How To Choose the Right Company
If you're trying to market your business or brand in 2022, video is an integral part of the process.
Video marketing is what really gets people these days. Nearly 80% of consumers would rather watch a video than read about a product or service. On average, video marketing campaigns raise brand awareness by over 50%.
Good video production is the key to success with marketing videos. In this post, we'll give you tips for finding video production in Atlanta.
It can be exhausting because of the sheer number of companies operating these days. Keep reading, and we'll make finding the best one easy.
Figuring Out Your Goals
Before seeking out different Atlanta video production companies, sit down with your top brass and figure out your goals. Every marketing campaign, whether it involves video or not, should have defined goals set out. This gives your videos a clear direction and gives you a way to measure success later on.
Your goals could be anything from gaining more leads to boosting brand awareness on social media. The more specific you can get with them, the easier it'll be to understand each production company's viability.
Setting Your Budget
It's also essential to have a budget in mind before you start meeting with companies. A video marketing campaign could cost anywhere from a few hundred dollars to tens of thousands.
It depends on what you're looking for, visually and goal-wise. The bigger the production, the more expensive things are going to get. Setting a budget will help keep you within specific video production parameters.
Narrowing Down Your Options Using Customer Reviews
When you're ready to find out what video production companies are in Atlanta, type "video production company Atlanta" into Google and start going through the results. The best way to narrow the selection from dozens down to a few is to look at the online ratings and reviews first.
The best companies will have the most reviews with the highest average star rating. You can also learn a lot about the quality and customer service of a particular company by reading some of the reviews. If there have been any significant mishaps with a company, you'll find out about them in the review section.
To get a bit more in-depth, you can look at each company's website to check their customer testimonials. These should give you all of the information you need to start eliminating candidates right off the bat.
Checking Out Their Portfolios
Since every small business or brand has its unique flare, you need to try and match your image and brand identity with the right video production team. By looking at a company's portfolio of past work, you can figure out if they've worked with similar brands to yours or if they have a production style that fits your idea of what you want your brand to be.
Their past work should indicate their creative skill, technical capabilities, and diversity in the projects they choose. Spend time watching each company's videos, select a few of the ones that make the most sense for your brand, and contact them.
Asking About the Production Process
When you sit down with reps from each company, you should have a list of questions to help get a better sense of what they can do. The first one to zero in on is their production process.
Asking about this should tell you more about the resources they'll put into your video. You want a company that has the right equipment and personnel to pull off whatever ideas you might have.
Learning more about their step-by-step process will help to create a strong foundation of communication. Whatever company you decide on, it should be clear to you what's going on at any given point.
Asking About Collaboration
Anytime you're working on a creative endeavor with a third party, you should be able to collaborate as much or as little as you want. At the end of the day, your videos should satisfy your marketing vision, not anyone else's.
Ask how involved their customers usually are in the creation of the videos. If you've got a lot of ideas, they must be heard and integrated into the production process.
That being said, it can also be beneficial to leave it in the capable hands of the production company. When you're having your initial meetings, let them know your goals and see what kind of ideas they come up with for your videos. Move forward with the company that has the best ideas.
Figuring Out a Timeline
Knowing how long things take can help you separate different companies. If you're working on a timeline, you need a company that can promptly complete the entire video.
How quickly they can turn a video around will probably depend on how many other clients they have and how many resources they have at their disposal. If you can't get your video when you need it, then none of the other stuff really matters.
Invest in the Best Video Production in Atlanta
Now that you know what to look for in a video production company, it's time to tell you about the best video production in Atlanta. At Kestum Bilt, we've been providing Atlanta's small businesses and brands with top-quality videos for years.
Whatever type of video you need, we'll get your project from script to screen by handling every aspect of pre-production, production, and post-production. To learn more about our process and the services we offer, contact us today.